Wunderman Cato Johnson has raided the ranks of Rapier for a new
board business director to head its recently acquired Citibank
Silvia Torrisi, who ran Rapier’s flagship Cable & Wireless
Communications business, joined WCJ this week.
Before Rapier, she worked at OgilvyOne on the IBM, Kodak and American
Richard Bagnall-Smith, the joint managing partner of WCJ, said he was
impressed by Torrisi’s experience of managing important integrated
He added that this was ’key to how we are developing our business’.
Torrisi said: ’It will be great to be managing part of a global piece of
business again. I have missed that aspect of account management
recently, but I have learned a lot at Rapier about the requirements of
launching a brand while delivering advertising that can also address the
WCJ won the Citibank account last December in conjunction with its
sister agency, Young & Rubicam. At dollars 800 million billings
worldwide, it is the largest win in agency history.