Simba "#Tryfor8" by Beast

Simba takes an active approach to sleep with an energetic spot.

On a mission to build a better-rested Britain, sleep tech company Simba has enlisted brand ambassador (and international rugby player Maro Itoje) for its latest campaign. The video follows the England flanker as he trains, tackles and sleeps his way to this year’s Rugby World Cup in Japan. Itoja also stars in a series of personalised sleep coaching sessions, which are available for users via the new Simba Sleep app.