Simm quits P&G to become Omnicom’s global media chief

Omnicom has sent out a clear signal of its intention to expand in the global media market with the appointment of Procter & Gamble’s Daryl Simm as global media chief operating officer.

Omnicom has sent out a clear signal of its intention to expand in

the global media market with the appointment of Procter & Gamble’s Daryl

Simm as global media chief operating officer.



Simm, 36, who was formerly the vice-president and general manager for

media and programming at P&G Worldwide, will also take on the role of

president of Optimum Media Direction, Omnicom’s European and Asian media

network.



Simm said: ’Leaving P&G is a tough decision, but I just can’t pass up

the opportunity to shape the future of the Omnicom media business.’ Simm

led the unbundling of P&G’s dollars 1.2 billion media services in the

US, consolidating it into Leo Burnett and Televest.



He has worked at P&G since 1985.



Bruce Crawford, chairman of the Omnicom Group, said: ’We see media as a

key part of our global growth strategy and, as we aggressively add to

our holdings, the opportunity to build value increases. Daryl provides

the leadership we need to realise the full potential of our

resources.’



John Wren, the chief executive of the Omnicom Group, said there were no

plans in the short term to rebrand OMD’s UK agencies, which are BMP

Optimum, New PHD and Manning Gottlieb Media.



Simm’s appointment follows similar moves at rival global networks,

including Young & Rubicam, which brought in the former 20/20 Media

managing director, Paul Woolmington, to work on a global media strategy

at the beginning of January.