Until the list is released in May, the figures are identified through simple signifiers – an aeroplane hanging from the Branson cat’s collar, a diamond hanging from Elton John’s feline doppelganger, and a sparkly "X" from Cowell’s.
Until the list is revealed however, the fat cats look as though they could be called "Simon Meow", "Richard Purrson" and "Elton Mog".
Brand: The Sunday Times
Client: Nick Stringer, director of marketing communications
Agency: Grey London