The GWR group has announced the appointment of a new sales director
for Classic FM.
Simon Daglish, 34, has been acting sales director since the departure of
Giles Howard last July, and was previously group head of Classic FM
agency sales, which has been reduced from three teams to two and sits
alongside a Classic FM client sales team.
Daglish, who will head the three sales teams that operate out of Opus,
plans to raise Classic FM’s profile and boost its marketing
relationships with agencies and clients.
’We must think clearly about brand building for Classic FM as we are
huge in middle England and have a six million audience base of ABC1s,
housewives and businessmen,’ Daglish said.
’We need to move away from the image of being merely a radio station and
link our other brands together. We own two record labels, a classical
music magazine and run a website. I will be pushing the possibility of
cross selling across all three brands and looking to extend our
advertising beyond our core sectors of finance, cars and luxury items,’
Daglish has already begun recruiting sales people for his team and Amy
Beeton will join Opus from Attic Futura as a Classic FM sales executive.
The new sales director is also on the lookout for a group head.
According to a company insider, Daglish’s appointment comes as no
’Simon’s been through all the nasty bits like taking over from Giles and
having to get rid of staff, so it only seems right that he continues to
operate what he’s set up over the past few months,’ he said.
Daglish said: ’It’s been a very difficult process to run a team without
having the facility to carry out ideas and make plans for the future.
But we have remoulded the Classic FM sales team to become a more
effective and tighter division that is more in tune with agency and
Daglish started out in sales at Express Newspapers and became head of
sales at the Sydney Telegraph. He left to become group head at The Daily
Telegraph from 1990 to 1996 and ran his own sports publishing company
before joining Opus two years ago.