Simon Pegg film helps BlackBerry deliver 838,500 impacts

'Burke and Hare', a new comedy starring Simon Pegg and Tim Curry, has helped a new ad for BlackBerry achieve 838,500 impacts in its opening weekend, according to figures from Digital Cinema Media.

The ad, which was created by Leo Burnett with media planned and bought by Starcom, continues BlackBerry's ongoing 'Love What You Do' campaign.

It features the suited DJ, producer and 'music innovator' Diplo, who says he travels the world to 'collect new [music] influences'. The spot follows Diplo as he moves around on trains, taxis and in elevators as he visits destinations such as Japan and Jamaica to discover global talent.

Diplo shows how the new BlackBerry Torch 9800 helps him keep in touch with all his contacts and friends and record his music experiences. The spot ends with Diplo saying: 'I love what I do and the BlackBerry Torch helps me do it.'

'Burke and Hare' is a black comedy based on the true story of the 19th century murderers William Burke and William Hare who made money from selling victims' dead bodies to an Edinburgh medical school for dissection. The film grossed £942,894 in its first weekend.
 
The ad also ran against films including 'The Social Network' and 'The Kids Are All Right', which stars Julianne Moore and Annette Bening and tells the story of a lesbian couple, their teenage children and the sperm donor who fathered them.

 

Total box office figures (30&31 Oct)
Film Weekend box office Weekend impacts Total box office so far Impacts so far
Saw 3D (Lionsgate)  £3,600,083 517,997.55 £3,600,083 517,997.55
Despicable Me (Universal)  £2,581,073 397,088.15 £15,069,277 2,318,350.31
Paranormal Activity 2 (Paramount)  £1,845,337 354,872.50 £8,298,602 1,595,885.00
Red (Eone Film)  £1,184,344 227,758.46 £4,340,958 834,799.62
The Social Network (Sony)  £1,070,411 205,848.27 £7,868,168 1,513,109.23
Burke and Hare (Entertnmt)  £942,894 181,325.77 £942,894 181,325.77
Legend of the Guardians (Warner)  £502,951 94,896.42 £2,183,353 411,953.40
Alpha and Omega (Lionsgate)  £458,812 86,568.30 £2,007,219 378,720.57
The Kids Are Alright (Universal)  £411,960 79,223.08 £411,960 79,223.08
Vampires Suck (20th Fox)  £313,911 60,367.50 £2,990,692 575,133.08
Easy A (Sony)  £149,044 28,662.31 £773,795 148,806.73
Wall Street: Money Never Sleeps (20th Fox)  £124,832 24,006.15 £3,984,300 766,211.54
Life as We Know It (Warner)  £124,360 23,915.38 £3,291,887 633,055.19
Africa United (Warner)  £105,151 20,221.35 £545,556 104,914.62
Made In Dagenham (Paramount)  £94,110 18,098.08 £3,307,713 636,098.65

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