Simons Palmer loses Perry to consultancy

Mike Perry has left Simons Palmer Clemmow Johnson, where he was both managing director and group development director, to establish his own strategic consultancy, called Headlight Vision.

Mike Perry has left Simons Palmer Clemmow Johnson, where he was

both managing director and group development director, to establish his

own strategic consultancy, called Headlight Vision.



Headlight Vision was originally set up last year (Campaign, 8 March

1996) as part of the Simons Palmer group, but it is now 75 per cent

owned by Perry and his partner, Crawford Hollingworth. The pair are in

discussions with a number of clients outside the Simons Palmer list.



The new company seeks out emerging trends and uses them to help clients

develop future strategies. Clare Dobbie, Nike’s advertising manager,

said: ’Headlight Vision reflects the shift of emphasis to looking ahead

rather than behind.’



Perry, who has sold his stake in the agency, said: ’Simons Palmer has

now built a very strong client list and can only go from strength to

strength, but I have always wanted my own company. Headlight Vision is

not just about ads, it is about ideas and the exchange of

information.’



The company’s headquarters are at two sites, in Oxford and London, but

Perry and Hollingworth plan to build an international network.



Paul Simons, the chairman of Simons Palmer, said: ’Mike is an

inspirational thinker and we are already using him on a consultancy

basis.’



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