Simons Palmer Clemmow Johnson has poached Andy Amadeo and Mick
Mahoney - the duo responsible for the acclaimed Littlewoods Pools ’ref’
and ’Alan Hansen’ commercials - from DMB&B.
The pair will replace Phil Cockrell and Graham Storey, a senior team,
who left Simons Palmer to join Rainey Kelly Campbell Roalfe at the start
of this year.
A junior team, Patrick Burns and Gavin McGrath, who recently graduated
from Watford College, has also been recruited by Andy McKay and Paul
Hodgkinson, two of the agency’s creative directors.
Another hiring, by Simons Palmer’s other two creative directors, Tony
Malcolm and Guy Moore, is set to be announced within the next few
All the recruits will start work at the agency before its planned merger
with TBWA, which is expected to be completed next month.
Hodgkinson said: ’We planned to strengthen our creative department even
before the deal with TBWA was announced. Andy and Mick have a good
attitude and have done great work.’
Amadeo said: ’The opportunities are already good at Simons Palmer and
after the merger there will be even more. This move is definitely the
right one for us.’
Mahoney, 30, and Amadeo, 27, met through a friend while they were both
freelancing, and joined DMB&B as a team three years ago. They previously
freelanced at BDDH, Chiat Day and Simons Palmer, where they worked on a
Since then, they have worked on Child Road Safety and Department of
Employment campaigns, in addition to Littlewoods.