Simons vows to shake up O&M management

Paul Simons, the new UK chairman of the Ogilvy Group, has spoken for the first time of his plans for the operation.

Paul Simons, the new UK chairman of the Ogilvy Group, has spoken

for the first time of his plans for the operation.



In a veiled criticism of previous management at the group’s main ad

agency, Ogilvy & Mather, Simons said one of his priorities was to ’bring

focus’ to the agency’s leadership.



Simons, who takes up his new post on 4 May, is also planning to enhance

the group’s integration.



’Integration is very successful in the US and I want to make sure we

replicate that here by developing close ties with OgilvyOne and

enhancing other Ogilvy businesses,’ he said. ’Interactive is a big

opportunity.’



His appointment is part of the recovery plan for O&M in London, which

has lost a number of key accounts in the last year.



This week’s departure of the Woolwich follows those of Bupa, Guinness

and the loss of the agency’s lead status on Ford of Europe.



More management changes, including a new creative director, are

anticipated, although Simons was unwilling to go into any details.



He said: ’I want to be the architect of the 21st century for O&M, to get

it up and running in the right direction.’



His arrival follows the departure of the former O&M chief executive and

deputy chairman, Tom Bury, who left in January.



Simons’ newly created position includes the titles of chairman of the UK

Ogilvy Group and chairman and chief executive of Ogilvy & Mather

Advertising.



Simons will have responsibility for O&M, OgilvyOne, Primary Contact and

Ogilvy Public Relations in the UK. Existing heads of these units will

report to him.



Mike Walsh, O&M chief executive for Europe, Africa and the Middle East,

will relinquish day-to-day involvement with the UK agency.



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