Paul Simons, the new UK chairman of the Ogilvy Group, has spoken
for the first time of his plans for the operation.
In a veiled criticism of previous management at the group’s main ad
agency, Ogilvy & Mather, Simons said one of his priorities was to ’bring
focus’ to the agency’s leadership.
Simons, who takes up his new post on 4 May, is also planning to enhance
the group’s integration.
’Integration is very successful in the US and I want to make sure we
replicate that here by developing close ties with OgilvyOne and
enhancing other Ogilvy businesses,’ he said. ’Interactive is a big
His appointment is part of the recovery plan for O&M in London, which
has lost a number of key accounts in the last year.
This week’s departure of the Woolwich follows those of Bupa, Guinness
and the loss of the agency’s lead status on Ford of Europe.
More management changes, including a new creative director, are
anticipated, although Simons was unwilling to go into any details.
He said: ’I want to be the architect of the 21st century for O&M, to get
it up and running in the right direction.’
His arrival follows the departure of the former O&M chief executive and
deputy chairman, Tom Bury, who left in January.
Simons’ newly created position includes the titles of chairman of the UK
Ogilvy Group and chairman and chief executive of Ogilvy & Mather
Simons will have responsibility for O&M, OgilvyOne, Primary Contact and
Ogilvy Public Relations in the UK. Existing heads of these units will
report to him.
Mike Walsh, O&M chief executive for Europe, Africa and the Middle East,
will relinquish day-to-day involvement with the UK agency.