In Singapore, Visa's 'Uncle Sim' dispenses life-hacking tips

Character explains benefits of contactless payments

Working with BBDO Singapore, Visa has created an original character, Uncle Sim, specifically to appeal to Singaporeans and teach them about the convenience of Visa's contactless paywave technology.

"Uncle Sim is that uncle every Singaporean knows, the friendly neighbour who loves to share advice on how to make life simpler and more convenient," said Ooi Huey Tyng, Visa country manager for Singapore and Brunei. The campaign includes TV, OOH, digital, cinema, and social media. 

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