Speaking to Campaign at Advertising Week, Hegarty argues data has never created wealth but creativity has and does all the time.
Watch the full interview above...
New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.
Speaking to Campaign at Advertising Week, Hegarty argues data has never created wealth but creativity has and does all the time.
Watch the full interview above...
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