Sir Richard Branson stars as binman in new Virgin Trains ad

LONDON - Sir Richard Branson, the billionaire chairman of Virgin Group, is making a cameo appearance as a rail station binman in a new spot for Virgin Trains.

View both new spots and credits here

The ad, which plugs the train company's revamped London to Scotland route, sees Branson covered in tattoos, and sporting greasy hair and blacked-out teeth.

Filming took place at Glasgow Central station, and focuses on a businessman rushing to get to a very important meeting.

The spot gets shown for the first time tonight during Channel 4's Embarrassing Bodies programme, which starts at 8pm.