How six brands reacted to Facebook's new Reactions

Brands get emotional about Facebook's new emoticons

How six brands reacted to Facebook's new Reactions

Brands are having their own reactions to Facebook’s Reactions, otherwise known as the expanded list of emoticons the social network rolled out on Wednesday.

The Reactions, part of a long-awaited update to Facebook’s Like button, give users symbols for "Love," "Haha," "Wow," "Sad," and "Angry."

Some brands are reimagining the symbols and the meaning behind them on social media. Check out brand responses below.

Kit Kat

Red Robin

Snickers

Krispy Kreme

Atlanta Braves

Samsung

This article first appeared on prweek.com.

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