The incumbent on the £35 million UK business is Publicis Groupe's Starcom Mediavest, while WPP's MindShare handles TV and radio buying in the US. Omnicom's Organic works on the group's online media planning and buying. All the roster groups are expected to pitch for the business alongside Aegis, IPG and Havas.
The review will encompass the promotion of movies such as My Super Ex-Girlfriend, starring Uma Thurman, and The Devil Wears Prada.
The review is being handled by Select Resources International.