Car rental firm, Sixt, has launched three comical TV spots as part of its "Drive smug" campaign, created by Grey London.
The ads introduce a series of smug characters delighted with themselves about the economy prices they have paid to rent premium cars.
One ad features an emotionless woman phoning her parents to inform them that she’s renounced all her possessions and is moving to Milton Keynes with her spirit guru and lover slash father figure, Keith. Her parents respond by stating that’s not big news but what is, is that they’ve just managed to rent a BMW 5 Series for just £49 per day from Sixt.
The ads were directed by Linear Dove through Stink and created by Ben Buswell and Andrew Singleton at Grey London.