SK-II "Meet me halfway" by Forsman & Bodenfors

Skincare brand SK-II tackles marriage pressure in China, which causes many women to avoid visiting their families - especially around holidays such as the recent Chinese New Year.

Forsman & Bodenfors made a documentary that follows three young single Chinese women as they take the daunting first steps of speaking to their parents about the issue. The emotions will resonate with audiences around the world. The work was written by Joakim Labraaten, art directed by John Bergdahl and directed by Floyd Russ through Tool of North America.

Credits

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