Skip "dance" by Bartle Bogle Hegarty

Skip, the Unilever-owned laundry detergent sold in markets including France, Spain and South Africa, is relaunching with an online music video that enables viewers to change the dancers' clothes.

Bartle Bogle Hegarty London created the campaign. TV and cinemas ads first aired in Argentina before being rolled out around the world, and point people to the interactive online film. The work shows women dancing to Janelle Monáe’s Tightrope and features a button that changes their clothes (along with links to discover how to care for said garments) without interrupting the flow of the performance.

Click here to watch the interactive film.

Credits

Skip global brand vice-president
Skip global brand director
Creative directors
Strategist
Strategy directors
Business lead
Team managers
Production company
Director
Executive producer
Producer
VFX supervisor
Post-production
Editor/editing house
Music company
Choreography
Interactive producer
Developer
Interactive production company
Interactive designer
Designer
BBH UX director

Featured in this story