AdvertiserPride in London and Skittles
AgencyAdam & Eve/DDB
SectorFood and Drink and Confectionery
Skittles is again showing its support to the LGBT+ community by giving up its rainbow in a daily series of animated films in the run-up to the Pride in London parade.
The Mars-owned brand is posting a new film on its Twitter account each day from 24 June, which have been created by different animators and feature a series of quirky scenarios. The films were directed by Chris Bristow through Blinkink.
Alongside the Twitter countdown, select edits will run across YouTube, Facebook, Instagram and Snapchat.