Skittles "Give the rainbow" by Adam & Eve/DDB

Skittles is again showing its support to the LGBT+ community by giving up its rainbow in a daily series of animated films in the run-up to the Pride in London parade.

The Mars-owned brand is posting a new film on its Twitter account each day from 24 June, which have been created by different animators and feature a series of quirky scenarios. The films were directed by Chris Bristow through Blinkink.

Alongside the Twitter countdown, select edits will run across YouTube, Facebook, Instagram and Snapchat.