Skittles releases Super Bowl teaser ad

Skittles is releasing a teaser for its first-ever Super Bowl ad. The spot, created by DDB Chicago, employs the same humour as previous ads from the Wrigley brand.

Skittles releases Super Bowl teaser ad

This teaser is set in a modern-day US Western town, where the bell tolls several times and the residents appear to gird themselves for action. The people have massive biceps – but only on their right arms.

The spot ends with "Super Bowl Sunday" and "It will be settled". An arm-wrestling contest, perhaps? We'll have to wait until 1 February to find out.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content