Skittles "Romance" by Adam & Eve/DDB

Skittles' third consecutive Super Bowl ad shows a lovesick young man throwing pieces of the candy at a girl's bedroom window.

The joke is on him though, as it is not only the object of his affection who gets a taste of the rainbow. Created by Adam & Eve/DDB, the ad will air during the first quarter of the Super Bowl on 5 February. It was directed by Harold Einstein through Outsider.