activity for Co-Op Associated Creameries, best use of direct mail for consumers (low volume) and best use of outdoor.
Lowe Live won best international campaign for "pin mailing
for Saab and TBWA/GGT Direct won best use of art direction for "Unicef autumn leaves".
The chairman of the judges, John Townshend, the creative director at Rapier, said: "For some companies, communications are their only shop window. In that game, your killer edge is the idea. Campaign Direct is about that killer edge - creativity."