AdvertiserMary Newcombe, head of marketing, Skoda
ExposureUnited Kingdom and Europe
No, it is not an ad for an easy-to-iron pair of trousers, it is the latest spot for Skoda's campaign to promote its brand as practical and exciting. You could say that the ad is trendy and entertaining, but what does it have to do with cars? Absolutely nothing, and yes, you don't see dancing trouser presses very often.