The car brand is hosting an augmented reality experience at the station until Friday that aims to "bring to life" its new model.
Passers-by can project their own design onto the large digital ad screen at Waterloo station. On the station concourse, commuters can personalise the vehicle using a choice of 14 colours, three colour concepts and five interior combinations, with 100 design variations in total.
Niall McEvoy, marketing manager, spoke to Marketing about the concept.
Agency: MediaCom / JCDecaux