Skoda employs augmented reality in outdoor campaign

Skoda is using virtual reality in an outdoor campaign at London Waterloo station this week, as it seeks to engage consumers by enabling them to customise a Skoda Fabia.

Skoda: outdoor campaign uses augmented reality
Skoda: outdoor campaign uses augmented reality

The car brand is hosting an augmented reality experience at the station until Friday that aims to "bring to life" its new model.

Passers-by can project their own design onto the large digital ad screen at Waterloo station. On the station concourse, commuters can personalise the vehicle using a choice of 14 colours, three colour concepts and five interior combinations, with 100 design variations in total.

Niall McEvoy, marketing manager, spoke to Marketing about the concept.

Brand: Skoda

Agency: MediaCom / JCDecaux

Read next

Russ Lidstone: nothing is more effective at damaging a bad product than great advertising

How neuroscience can help to build your brand

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content