Skoda "Reconnect" by Fallon

The new instalment in Skoda's "Driven by something different" campaign starring Sir Bradley Wiggins urges viewers to reconnect with what matters most in life.

The ad by Fallon shows Wiggins doing just that post retirement, following him from the intense hours of professional cycling to personal moments with his family and friends. It debuted during ITV’s Britain’s Got Talent on 22 April and follows an out of home campaign on 600 digital billboards across the UK featuring the new Kodiaq SUV. 

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