Skopos trials video interviewers for online surveys

LONDON - A trial of online video interviewers by Skopos Market Insight has been given the conditional thumbs up.

Skopos is using the research as an optional extra to boost its existing online surveys and online qualitative research business.

By pre-filming survey introductions and questions, Skopos hopes that its online research will benefit from increased respondent engagement and completions, as well as benefit from some of the advantages of traditional face-to-face methods.

Full results from the trial will be collated and analysed soon, but top-line findings suggest that respondents like video interviewers, although they raise the point that the videos can slow down survey completion.

Darren-Mark Noyce, founder of Skopos, said: "We are very excited by this trial. Technically it presents no problem, and as there is only one professional interviewer used, the economies are good and also interviewer-error minimised.

"Clients also suggest that this is a more personal way to contact their customers."