Sky Bet "Declaration of hope" by Who Wot Why

Sky Bet has launched a campaign ahead of the start of the 21/22 football season.

Live from today (30 July), the TV ad was directed by Jim Gilchrist and produced by Tex Travi at Outsider. It depicts fans declaring their hope that their teams will win their respective leagues and stars Sky Sports presenter Jeff Stelling and Liverpool legend and now pundit Jamie Carragher.

Media was handled by PHD and the spot is being supported by digital and social media versions of the ad.

Credits

Creative agency
Executive creative director
Client partner
Creative directors
Account director
Senior producer
Production company
Director
Producer
Post-production
ETC
Media agency
PHD
DOP
Senior producer
2D lead
CG artist
Motion graphics/C4D
Colourist
Sound studio
Sound designer
Producer
Head of brand and creative
Head of creative strategy
Senior creative project manager
Lead creative
Senior producer
Lead designer

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