Sky Bet "New dawn" by Who Wot Why

Sky Bet gets floral to celebrate the start of the Premier League season.

The ad features a stunning display in which each flower reflects a specific team’s colours, all of which bloom to portray a unified feeling of hope and optimism for the season ahead.

It ends as a ball is kicked into the centre-circle of flowers, leaving the petals (and by extension any semblance of symbolism in this ad) on the Sky Bet studio floor.

Running across TV, digital and radio until 23 September, the work was created by Ben Walker and Matt Gooden and directed by Sean Thompson.


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