Sky 'better effect' by Brothers and Sisters

Sky is introducing the “Better Effect”, a new initiative that aims to show how the broadcaster can help enhance its customer’s lives.

The Better Effect stems out of Sky’s "Believe in Better" positioning, which has been running in the company’s ad campaigns since 2007.

The new series of ads have been created by Sky roster agency Brothers and Sisters. It marks the first time that the agency has worked on Sky’s overall brand advertising, which is usually handled by WCRS&Co.

The spots, which blend live action with animation, have been created by Olly Courtney and Mark Harris and directed by Sam Washington.