Sky Broadband 'Little Red Riding Hood' by WCRS

Sky Broadband has expanded its 'broadband happily ever after' campaign with a seven figure twelve month deal to sponsor the peak time broadcasting of films on Channel 4, E4 and More4.

In the idents, created by WCRS, an old-fashioned cinema curtain opens to show scenes from an updated version of Little Red Riding Hood.

Scenes include the wolf sitting on Grandma’s bed looking at ‘WolfTube‘ on an iPad, the woodcutter telling off Red Riding Hood for wearing a hoodie and the woodcutter and Red Riding Hood in a romantic clinch a wolf rug. The sponsorship was brokered by MediaCom.