Sky by Broadband rebrands as Sky Anytime on PC

LONDON - Sky has rebranded its Sky by Broadband download service as Sky Anytime on PC and is to make some of its top shows available for download, including 'Lost', which it began broadcasting this week.

From November 24, Sky Anytime on PC will give digital Sky Digital customers the opportunity to watch episodes of 'Lost' season three via broadband immediately after episodes have been aired on Sky One. Sky won the show after outbidding Channel 4 with an offer of almost £1m an episode.

Viewers will have to pay £2.50 to download episodes of 'Lost'. The one-off charge will then enable them to watch each episode as many times as they like via the Sky Anytime on PC application.

Sky Anytime on PC will also provide downloads for other series, including 'Weeds', 'Long Way Round' and 'Stargate SG-1'. More shows will become available over the coming months.

Sky Anytime will also provide a new Sky Box Office service offering subscribers more than 30 movies via broadband at any one time. Movies at launch include 'Jarhead', 'Transamerica' and 'American Dreamz' and will cost £3.95 each to download.

Viewers will be able to keep pay-per-view content on their PCs for seven days with unlimited plays for 48 hours after the first viewing.

Griffin Parry, Sky's director of broadband and mobile, said: "We already know our customers have a significant appetite for movies and sport via broadband, with more than a million downloads since the service launched in January this year. Sky Anytime is core to our plan to deliver entertainment on demand across platforms, making it easier for Sky TV customers to enjoy whatever they want, wherever they want."

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