Sky broadcasts first live 3D event

LONDON - Sky has broadcast the UK's first live event in 3D TV to domestic 3D TV sets.

Sky broadcasts first live 3D event

 

The broadcaster transmitted a live Keane performance through its satellite network to existing Sky+HD set-top boxes. 

The 3D music event was co-produced by Sky, specialist 3D production company Nineteen Fifteen Productions and Island Records to coincide with Keane's live performance. The show was also broadcast as a 3D webcast on Keane's website and transmitted to a Vue cinema screen.

The gig took place at London's Abbey Road studios. The audience viewed the live show on TV in an Abbey Road studio next door to the gig.

The web cast was viewed through traditional glasses sent out to Keane fans internationally ahead of the gig.

Sky has previously recorded 3D sports events but this was the first time an event was aired live. 

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

Building brand humanity

AGENCY

Ikea sweeps up TV creativity award