Sky loses marketing director as Ponsonby departs

LONDON - Charles Ponsonby, the brand marketing director at Sky, is leaving the company after five years in the role.

Ponsonby will depart Sky next month to launch a start-up retail business offering digital products and services.

His decision follows the departure from Sky last November of Jon Florsheim, the chief marketing officer. Matthew Anderson, Sky’s communications director, has since taken charge of Sky’s marketing and advertising.

Ponsonby joined Sky in October 2001 from Open Interactive where he was group strategy and marketing director. Prior to this he was a board member at Selfridges.

Sky said details of its new marketing arrangements would be announced closer to Ponsonby’s departure.

Ponsonby was a key figure in Sky's recent advertising review, in which its £75m creative business moved from WPP Group's United London to WCRS.

Last week, Sky launched its first ad campaign through WCRS, its "See, speak, hear" campaign promoting a combined TV, broadband and telephony offer.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content