The awards, now in their fourth year, highlight innovative work making brands, agencies and organisations future fit for today's challenging times.
Chaired this year by Unilever executive vice-president of global marketing Aline Santos, the expanded awards categories fall under the overarching headings of Communications Excellence; Creative and Content Excellence; Building Businesses and Brands; Amazing People and Teams; and Tech, Innovation and Data-driven Excellence.
Andrew Mortimer, Sky Media’s director of client strategy, said: "New thinking is about looking for ‘better’, being restless, always looking forward with a desire to improve - and always with the customer in sharp focus.
"It’s about understanding what works, what connects and makes a difference, then delivering it through collaboration and creativity. That’s always been in Sky’s DNA and we’re really proud to help celebrate others that do that, those that make a difference by doing it their way," he added.
UK editor Rachel Barnes said: "I'm really pleased to welcome Sky Media back as our partner for the fourth year running. Their relationship with Campaign is a recognition of the power of using new thinking to transform businesses."
The awards will take place on Wednesday 26 September at One Marylebone. For more information click here.