Sky Mobile "Boardwalk" by Engine

Lily James returns in the next leg of Sky Mobile's "Hello possible" campaign.

Set to Wouldn’t It Be Nice by The Beach Boys, the ad shows James as she saunters down a strangely convenient street with escalators and well-timed green lights. After a quick tram ride, the Mamma Mia 2 actress finds herself at a boardwalk, showcasing how easy it is to switch mobile networks.

The work was created by Sonny Adorjan and Olly Courtney, and directed by Traktor through Stink. Media is handled by Mediacom.

James appeared in a similar spot for the brand, "Funfair", in February.


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