Sky Mobile hands digital and social account to Adam & Eve/DDB

Soon-to-launch Sky Mobile has appointed Adam & Eve/DDB to handle digital and social after a competitive pitch that took place over the summer.

Sky Mobile: the soon-to-launch brand will turn Sky into a quad-player
Sky Mobile: the soon-to-launch brand will turn Sky into a quad-player

Sky Mobile will launch later this year, and sees the media giant enter the mobile market after signing a deal with O2.

The deal gives Sky wholesale access to O2's network and turns the company into a "quad-player" with a TV, mobile, home phone and broadband offering.

Adam & Eve/DDB will handle social and digital for the new brand, while Sky's incumbent creative agency WCRS will handle advertising. No pitch was held for the advertising business.

Sky invited three agencies already on its roster to pitch, including WCRS, SapientNitro and FCB Inferno, sources told Campaign. The two non-roster agencies were Adam & Eve/DDB and Dare, the sources said.

Sky confirmed the appointment with the following statement: "Adam & Eve/DDB have been appointed by Sky to handle the digital and social business for Mobile, following a competitive pitch. WCRS will be responsible for the advertising account."

No date was given for the arrival of Sky Mobile, but reports suggest a launch is imminent. 


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content