Sky Movies' Christmas ad follows girl getting rid of her sprouts

Sky Movies' Christmas ad features a young girl falling into different films as tries to get rid of her brussels sprouts.

The ad has been created by WCRS. It shows the girl in a dilemma at the end of her Christmas lunch, disgusted by the sprouts on her plate. Her favourite film is starting on TV but her mum asks her to finish her food before she leaves the table.

The girl grabs the sprouts, slips under the table and is transformed to another world where she realises she can get rid of the food. She drops one into a glass of Champagne, and another on a deserts platter at Cinderella’s ball.

She also meets Baymax from Big Hero 6, the Hulk from Marvel’s Avengers: Age of Ultron, and steps onto the set of Night at the Museum: Secret of the Tomb. The films will be available on Sky Movies in December.

Ian Lewis, the director at Sky Movies, said: "This year’s ad builds on our popular Christmas campaign and celebrates the relationship we as families have with movies at Christmas.

"We wanted to catapult families, with the help of sprouts, into some of the nation’s favourite movie worlds including Big Hero 6 and Marvel’s Avengers: Age of Ultron.

"We hope the ad reminds viewers of the magic of movies and the family adventures available to watch on Sky Movies this Christmas."

Tom Madden and Morgan Hinds-Shorland created the ad. Michael Spiccia directed the spot through Blink. MediaCom handled the media planning and buying.

Simon Robinson, a creative director at WCRS, said: "Every year we work with Sky to create and storyboard an ad that’s bigger and better than the previous.

"Why sprouts? Well this controversial veg is always a hot topic of conversation around the dinner table at Christmas; you either love them or hate them.

"This insight fuelled the storyboarding process as we felt it was a strong theme that many families, kids especially, could relate to."