Sky One’s interactive Skyrocket enables viewer participation

BSkyB’s Sky One is launching its first interactive on-air and online entertainment show at the end of this month.

BSkyB’s Sky One is launching its first interactive on-air and

online entertainment show at the end of this month.



The programme, to be broadcast in the UK from 20 November, will appear

in a 13-part series on Sky One on Saturday evenings between 6pm and

9pm.



Skyrocket will comprise 25 minutes of cuts from The Simpsons, Futurama

and Family Guy and will run alongside a website, Skyrocket

Interactive.



The TV series will be hosted by Capital DJ Caroline Feraday and David

Thomas will present the online show. TV viewers will be able to access

the Skyrocket website and participants can contribute to the TV

programme.



Skyrocket’s interactive strand also includes The Smithsons, an animated

interactive clip show.



Graham Burrells, creative director of Sky One, said: ’It’s an exciting

new concept that brings together the best of Sky One’s programming with

the cutting edge in interactive technology. Skyrocket will change the

way you watch TV on a Saturday night.’



A spokesman for Skyrocket Interactive said: ’It offers advertisers

tightly targeted audiences, but we want to get the template right before

putting it forward as a viable advertising proposition.’