Sky "Sing" by Sky Creative

Sky has rolled out its Christmas ad for 2021, featuring characters from the family film Sing.

The work spans cinema, TV, VOD, OOH, social media and Sky's platforms, as well as radio and an augmented reality Christmas card experience at retail outlets.

The ads were created by in-house agency Sky Creative in partnership with Universal/ Illumination and directed by movie director Garth Jennings.