BAA has today put its airport advertising contracts out to tender,
but incumbent Sky Sites is confident it won’t lose the business.
The contracts to sell the advertising space at Heathrow, Gatwick,
Stansted, Glasgow, Edinburgh, Aberdeen and on the Heathrow Express have
to be put out to tender under EC legislation.
But Sky Sites has developed and sold the airport ad spaces for more than
12 years, and managing director Don Sperring was bullish: ’We have the
expertise and relationships. I joined the company two months ago knowing
the review was coming up, so I’m obviously confident we’ll retain
Sky Sites has recently undertaken pounds 200,000 of research into the
effectiveness of airport advertising.