Sky Sites has secured the pounds 1 million-a-year contract to sell
advertising space at London Luton Airport, seeing off rival bids from
More Trans and Postair.
The win means that Sky Sites now controls the advertising space at all
of London's main gateways: Heathrow, Gatwick, Stansted, Waterloo and the
Ashford International Eurostar terminal, as well as London Luton. The
company is also the exclusive advertising sales contractor for the
airports at Southampton, Glasgow, Edinburgh and Aberdeen.
Plans for the new 'state-of-the-art' terminal at Luton include a 3D
indoor ad site, consisting of a purpose built structure in the check-in
area.
Sky Sites sales director Lee Lawrence said: 'Because this is a
completely new terminal, we will be able to develop the very best
advertising opportunities.
We can offer a number of traditional sites, but also develop our own
innovative ideas including the use of plasma screens.'
Chris Martin, head of retail at London Luton Airport, said that the
appointment of Sky Sites was evidence that the 'significant passenger
growth and changing socio-economic profile' of Luton Airport was
attracting professional business partners.
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