Sky "Sky Q" by Brothers and Sisters

Sky has gone for broke with the VFX in the ads for its new subscription TV service.

Sky has gone for broke with the VFX in the ads for its new subscription TV service. The broadcaster says the campaign is its biggest yet. It advertises Sky Q, which enables viewers to access Sky on multiple devices and record more than one show while watching another. Brothers and Sisters created the ads, in which scenes from Avengers: Age Of Ultron and Peppa Pig become droplets and splash through people’s homes before reassembling on different screens, set to Sammy Davis Jr’s I’ve Gotta Be Me. The work was directed by Johnny Green through Biscuit. Post-production was by The Mill.

Credits

Creative agency
Executive creative director
Creative director
Head of design
TV producer
Digital animation
Print production and retouching
Media planning and buying
TV director
Production company
Producer
Post-production/VFX
Creative director and 2D lead artist
Lead CG artist
Executive producer
Sound
Sound designer

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