AgencyBrothers and Sisters
SectorMedia / Entertainment Brands
Sky has gone for broke with the VFX in the ads for its new subscription TV service.
Sky has gone for broke with the VFX in the ads for its new subscription TV service. The broadcaster says the campaign is its biggest yet. It advertises Sky Q, which enables viewers to access Sky on multiple devices and record more than one show while watching another. Brothers and Sisters created the ads, in which scenes from Avengers: Age Of Ultron and Peppa Pig become droplets and splash through people’s homes before reassembling on different screens, set to Sammy Davis Jr’s I’ve Gotta Be Me. The work was directed by Johnny Green through Biscuit. Post-production was by The Mill.