Sky Sports 'HD' by Brothers & Sisters

Sky Sports has embarked on a campaign to promote the benefits of watching TV in high definition.

The 30-second spot, created by Brothers & Sisters, uses an innovative way of demonstrating the benefits of high-definition to consumers with standard definition TV sets.

Using still images from Sky's archive, the agency has manipulated them using after-effects to bring to life the crisp, sharp quality of HD viewing.

The campaign runs throughout December across all of Sky's channels.