Sky Sports "I am sport" by Sky Creative

Sky Sports celebrates the role of sport in bringing nations together.

With the world on lockdown, the spot sees athletes including Liverpool’s James Milner, golfer Rory Mcllroy and Irish boxer Katie Taylor as they continue to keep active from the comfort of their own homes. "I am sport, but I am nothing without you," a voiceover declares, as it looks forward to the triumphant return of sport.

Adidas has also launched a spot in anticipation of football's return.

Credits

Managing director, brand & creative, Sky
Executive creative director, advertising
Executive creative director, promotions
Creative lead sport
Promo creative
Head of production
Campaigns producer
Campaigns producer
Assistant producer
Production co-ordinator
Technical operator
Senior account director
Account director

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