Sky Sports has overtaken BBC1 to become the nation’s favourite
sports TV channel, according to the latest research from CIA MediaLab’s
Almost a third of adults now feel that the Sky Sports channels provide
the best sports coverage on UK television, up from 28 per cent in 1996,
when Sensor last asked the question.
The Sensor survey covers a representative sample of people over 15 years
old, with or without cable and satellite television. The current sweep
of research found that BBC1 fell from the top slot last year - when 40
per cent of respondents voted it the best channel for sports - to 30 per
cent this year.
ITV, however, has gained ground over its rivals, with new events such as
Formula One racing helping to propel the channel from fifth to third
position, with 11 per cent of those questioned agreeing that it provided
the best sports coverage.
However, Sky Sports’ hold has proved to be particularly strong among
younger viewers, with nearly half of those aged 15-24 favouring the
Sky-branded channels. Some 20 per cent of homes without cable or
satellite TV still voted Sky’s sports coverage top.