Sky Sports is aiming to convince viewers that it offers the best football coverage with a campaign starring the former footballer David Beckham. The ad reminds customers of Sky’s range of sports channels and HD and 3D offerings in the face of competition from the soon-to-be-launched BT Sport. Brothers and Sisters created the campaign, at the heart of which is a 60-second TV ad. The spot shows multiple versions of Beckham, each of whom is watching Sky Sports through a different device – on a TV, a laptop, a smartphone and a tablet – in a variety of locations. Print, outdoor, digital and social media executions will run alongside the TV ad. It was directed by Ivan Bird through Rattling Stick.
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