Sky Sports 'start of season' by Brothers and Sisters

By getting under the skin of the football fan Sky is hoping its latest TV campaign, created by Brothers & Sisters, will help promote the broadcaster as a football fan itself as the football season kicks off.

Building on the strapline 'We know how you feel about it, because we feel the same', the campaign follows a number of fans, from female builders to aspiring footballers as they describe just what it means to be a football fan.