Sky Sports "Watch it live. Feel it all" by Sky Creative Agency

Sky Sports captures the energy of Formula 1 ahead of the new racing season.

"Formula 1 is back," a voiceover declares as a wave of racing fans swarm into a stadium. 

Shot across GP races in Sao Paulo, Austin Texas and Abu Dhabi (alongside a studio shoot in London), the ad shows F1 stars Charles Leclerc and Lewis Hamilton as they go wheel-to-wheel in a surge towards the finish line.

Comprising TV, radio, print, social and digital activity, the work was created by Will McMullan and Bradley Reiman, and directed by Nick Esdaile and Will McMullan through The Mill.


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