AgencyAKQA and Sky Creative
SectorMedia / Entertainment Brands and Television brands
Sky is pushing its new streaming TV product, Sky Glass, with a major campaign by in-house agency Sky Creative and AKQA.
Split into two phases, the first iteration of the campaign, "The spell", includes OOH activity, a Times coverwrap and social media activations.
The work, which carries the tagline "Made of magic", also features a 30-second TV ad developed by Jack Brodie, Andreas Karmiotis and Rapolas Vilunas at AKQA that debuts today (8 October).