Sky "The spell" by Sky Creative and AKQA

Sky is pushing its new streaming TV product, Sky Glass, with a major campaign by in-house agency Sky Creative and AKQA.

Split into two phases, the first iteration of the campaign, "The spell", includes OOH activity, a Times coverwrap and social media activations. 

The work, which carries the tagline "Made of magic", also features a 30-second TV ad developed by Jack Brodie, Andreas Karmiotis and Rapolas Vilunas at AKQA that debuts today (8 October). 


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