Sky "The spell" by Sky Creative and AKQA

Sky is pushing its new streaming TV product, Sky Glass, with a major campaign by in-house agency Sky Creative and AKQA.

Split into two phases, the first iteration of the campaign, "The spell", includes OOH activity, a Times coverwrap and social media activations. 

The work, which carries the tagline "Made of magic", also features a 30-second TV ad developed by Jack Brodie, Andreas Karmiotis and Rapolas Vilunas at AKQA that debuts today (8 October). 

Credits

Client
Sky
Marketing director
Head of marketing
Senior marketing manager
Digital media executive
Creative agency
Executive creative director
Group creative director
Associate creative director
Lead designer
Head of production
Lead producer
Senior producers
Client partner
Account lead
Project manager